Wednesday, September 11, 2013

Management - Chapter 6 Quiz

Question 1


  1. According to strategic reference point theory, managers have two basic strategic alternatives. They are ____.


1 points  

Question 2


  1. Imagine Dow Chemical is conducting a situational analysis. According to its sales, Dow is the second largest chemical company in the world. BASF is the largest. Both companies use a similar strategy. Within Dow's situational analysis, BASF would be classified as a ____.


1 points  

Question 3


  1. Which of the following is an example of a common approach to corporate-level strategy?


1 points  

Question 4


  1. The ____ is a portfolio strategy that managers use to categorize their corporation's businesses by growth rate and relative market share. This strategy helps them to decide how to invest corporate funds.


1 points  

Question 5


  1. In an attempt to stop declining profitability, ICI, a British chemical company, deleted petrochemical products from its production and concentrated on specialty chemicals, a less capital-intensive, less cyclical business. What type of a grand strategy was ICI using?


1 points  

Question 6


  1. According to the text, valuable, rare, imperfectly imitable resources can produce sustainable competitive advantage only if they are ____ resources.


1 points  

Question 7


  1. Companies can achieve growth mainly by ____.


1 points  

Question 8


  1. Hohner is a company that manufactures and markets harmonicas, a product with a steady demand rate. It is so successful at what it does that the company controls 85 percent of the world's harmonica industry. In terms of the adaptive strategies, Hohner would most likely be categorized as a(n) ____.


1 points  

Question 9


  1. As direct competitors, UPS and FedEx would have ____.


1 points  

Question 10


  1. When Coca-Cola acquired a water-treatment and bottling plant so it could produce and market Dasani brand bottled water, it was an example of ____.


1 points  

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