Chapter 13

Question 1

1. 
   

   France has 14 million smokers. More importantly, smokers in France are closely associated with the French culture. So when the French government waged a war against smoking, it set as its ____ to reduce smoking by 30 percent by the end of the decade.

   Answer
   

   		mission
   		motivational drive
   		goal<
   		vision
   		expectancy rate

1 points  

Question 2

1. 
   

   Which of the following is also called avoidance learning?

   Answer
   

   		positive reinforcement
   		negative reinforcement<
   		punishment
   		extinction
   		intermittent reinforcement

1 points  

Question 3

1. 
   

   In a(n) ____ reinforcement schedule, consequences follow a behavior after different times, some shorter and some longer, that vary around a specified average time.

   Answer
   

   		fixed interval
   		variable interval<
   		fixed ratio
   		variable ratio
   		continuous ratio

1 points  

Question 4

1. 
   

   The two parts of reinforcement are ____.

   Answer
   

   		reinforcement temporality and reinforcement administration
   		positive reinforcement and negative reinforcement<
   		continuous reinforcement and intermittent reinforcement
   		reinforcement contingencies and schedules of reinforcement
   		interval reinforcement and ratio reinforcement

1 points  

Question 5

1. 
   

   Which of the following is NOT a type of reinforcement contingency?

   Answer
   

   		negative reinforcement
   		punishment
   		extinction
   		overreward<
   		positive reinforcement

1 points  

Question 6

1. 
   

   According to Alderfer's ERG theory, the lowest-order need is ____.

   Answer
   

   		existence<
   		relatedness
   		physiological needs
   		ego-related
   		empathy

1 points  

Question 7

1. 
   

   Linda Stein is the manager of an ad agency. Recently her employees have shown an unwillingness to work as a team. Linda has decided to use reinforcement to encourage more team cohesiveness. What advice can you give her on how to motivate with reinforcement theory?

   Answer
   

   		Avoid intermittent reinforcement scheduling
   		Administer punishment on an intermittent schedule.
   		Choose a complicated reinforcement schedule so the employees will be surprised when rewarded.
   		Don’t reinforce the wrong behaviors.<
   		Reinforcement theory will always produce the desired results.

1 points  

Question 8

1. 
   

   The goal of the Apollo 11 moon flight was to put a man on the moon. According to Charles Garfield, who worked at NASA on the Apollo mission, Apollo 11 was off-course 90 percent of the time between here and the moon. But the crew of Apollo 11 used ____ that allowed it to make rapid course corrections.

   Answer
   

   		performance feedback
   		goal congruity
   		goal specificity?
   		goal difficulty
   		goal acceptanceX

1 points  

Question 9

1. 
   

   A ____ is a target, objective, or result.

   Answer
   

   		vision
   		motivational drive
   		need
   		goal<
   		mission

1 points  

Question 10

1. 
   

   The city of Cairo has the world’s greatest collection of Islamic buildings and statues. It would seem an ideal location for Muslim tourists, but unfortunately preservation activities have been inadequate and often more destructive than constructive. Imagine the Egyptian government is instituting a marketing campaign to motivate tourists to spend their vacation dollars in Cairo. The buildings and statues in the city would have a(n) ____ to Muslim tourists who wanted to learn more about their heritage.

   Answer
   

   		low valence
   		strong expectancy
   		low performance value
   		high valence<
   		strong instrumentality

1 points  

 Save and Submit

Click Save and Submit to save and submit. Click Save All Answers to save all answers.